Building Experiences through our practice of architecture and exhibition and graphic design.

Brooklyn Botanic Garden

Metcalfe is an experience design firm focused on creating powerful physical environments for schools, museums, hospitals, and corporate clients through the disciplines of architecture, exhibition design, and graphic design.

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Founded in 2001, the Philadelphia-based practice is composed of a core team of design professionals who believe that intelligently organized buildings and social spaces are effective vehicles for informal education and interpersonal engagement. In 2002, Founder & Principal, Alan Metcalfe asked one of his clients, Aaron Goldblatt (then Deputy Director of the Wagner Free Institute of Science) to join the firm.

Wissahickon Charter School

Aaron’s focus on creating spaces that help people learn and Alan’s passion for designing buildings from the inside—combining physical, visual, and experiential elements to make engaging social spaces—formed the foundation of the practice that puts people at the center of design.

Seidenberg House

Our holistic knowledge of design and people informs all of our work. With architecture and exhibition design being central to the practice, we utilize our diverse and collective design experiences to create compelling spaces that make visitors feel welcome, safe, and happy. We approach every project with an eye toward the stories it can tell.


The Architecture of Instinct —Alan’s TEDx