• Photo by Scott Nibauer
  • Photo by Scott Nibauer
  • Photo by Scott Nibauer
  • Photo by Scott Nibauer
  • Photo by Scott Nibauer
  • Photo by Scott Nibauer
  • Photo by Scott Nibauer
Broomall, PA

Franklin Mint Federal Credit Union, Bear Country

The Franklin Mint Federal Credit Union (FMFCU) has been at the forefront of childhood financial education for many years, focusing on school-based programs for young children. They decided to create a permanent exhibit in their corporate headquarters that would serve as a model for credit unions nationwide — teaching financial literacy to young children with the help of the Berenstain Bears.

 

FMFCU hired Metcalfe to create a brand-licensed “Bear Country Credit Union.” We worked with the FMFCU staff to identify the most important financial concepts and elements of a real credit union, and translated these into fun experiences related to spending, sharing, and saving money.